Caci (www.caci.co.nz), New Zealand’s leading experts in skin treatments and appearance medicine, today announced a new partnership with the country’s leading private company investor.
Direct Capital is partnering with the family-owned Caci business as a shareholder to drive an ambitious growth strategy for its trusted Caci business.
Co-Founders David and Jackie Smith started Caci more than 25 years ago and have been looking for an investment partner to enable the next evolution of the company.
David said: “This is very exciting: to remain the market leaders we want to accelerate our growth and to do that we need capital. However, this is also highly personal for us, so we took our time to find the right partner, and one who shares our values.
“We’ve found that in Direct Capital, who are a New Zealand firm that invests in private companies for the long-term and brings a wealth of experience in private company investment that will allow us to develop and grow.”
Jackie added: “New Zealanders have trusted us for more than 25 years and we will continue to focus on providing the top quality service they have come to expect. This investment will help enable us to reach our ambitions and continue to offer great results and skin confidence to our customers – that’s ultimately what it’s all about.”
Direct Capital partners with successful private companies that are seeking a step-change in growth or a broader shareholder base. Caci will be in good company with other businesses in which Direct Capital has invested, such as Beca, Perpetual Guardian, AS Colour and the many others in which it has invested over its 26 years.
Direct Capital’s Director Gavin Lonergan said: “Caci appealed to us as a really trusted brand that is loved by its customers and is well-known all over the country. We’re committed to investing in high quality, growth-focussed New Zealand businesses that lead their sector and we are looking forward to partnering with Caci as it continues to grow and thrive.”
Caci, like many businesses, had its business interrupted by the Covid-19 lockdown but has bounced back quickly with clinic appointments returning to normal levels.
David said: “We really missed our customers and doing the things we loved, so it’s a great feeling to welcome them back. We appreciate these are difficult times for many businesses, with people facing a lot of uncertainty and concern over the impact of Covid-19, so we’re glad to be able to bring some positive news.”
Gavin added: “This year will be an unusual one for all businesses, but we take a longer-term view. For us, the partnership with good people, a successful business model, and a plan for growth is what we invest in. We started discussing this investment with David and Jackie long before Covid-19 came along and we are delighted to now complete the investment and begin our partnership.”
About Caci
Caci are the market leaders, offering skin treatments, laser hair removal, cosmetic injectables and body shaping (using fat freezing technology – cryolipolysis). Since launching in 1994, the business has completely innovated its service delivery models and created a franchise that delivers some of the most compelling returns for franchisees in New Zealand.
With over 50 clinic locations throughout New Zealand and 25 years’ experience, Caci is at the forefront of the skincare and appearance industry, tailoring solutions for customers to ensure the very best results are achieved.
About Direct Capital
Direct Capital was established in 1994 and has raised more than $1.6 billion for investment in private companies. It has invested in more than 75 companies during that time including Ryman Healthcare, Beca Group, AS Colour, Perpetual Guardian, New Zealand King Salmon, Scales Corporation, Bayleys Real Estate, New Zealand Pharmaceuticals, Hiway Group, Go Bus, and a number of other, well-known companies in New Zealand and Australia.